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Journal of marketing communications (source)
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journal article EST
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journal article ENG
Engaging with (vs. avoiding) personalized advertising on social media
Loureiro, Sandra Maria Correia
;
Hollebeek, Linda Desiree
;
Rather, Raouf Ahmad
;
Ruivo, Luis
;
Kaljund, Kristel
;
Guerreiro, Joao
Journal of marketing communications
2023
https://doi.org/10.1080/13527266.2023.2289044
Journal metrics at Scopus
Article at Scopus
journal article EST
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journal article ENG
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keyword
42
1.
marketing communications
2.
cooperative marketing
3.
destination marketing
4.
digital marketing
5.
digital content marketing
6.
digital marketing
7.
experience marketing
8.
experiential marketing
9.
exporting export marketing
10.
Human-brand based marketing
11.
industrial marketing
12.
instagram marketing
13.
marketing
14.
marketing training
15.
marketing and library
16.
marketing and university library
17.
marketing communication
18.
marketing innovation
19.
marketing networks
20.
marketing strategy
21.
place marketing
22.
relationship marketing
23.
social media marketing
24.
social media marketing
25.
social media marketing and library
26.
social media marketing and university library
27.
tourism marketing
28.
word-of-mouth (WOM) marketing
29.
word-of-mouth marketing
30.
air-to-ground communications
31.
communications
32.
critical communications
33.
disaster communications
34.
HF communications
35.
information and communications technology
36.
IoT and mobile communications
37.
machine-to-machine communications
38.
maritime communications
39.
massive machine-type communications (mMTC)
40.
narrowband power line communications
41.
vehicle to vehicle communications
42.
wireless communications
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