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Demystifying consumer digital cocreated value : social presence theory-informed framework and propositions (title)

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Demystifying consumer digital cocreated value : social presence theory-informed framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Macky, KeithRecherche et applications en marketing2021 / p. 24-42 https://doi.org/10.1177%2F2051570720961986 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

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