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Marketing and Branding Paradigms in the Era of Sustainability (source)

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book article EST / book article ENG

An archetype for a servitization-driven circular business modelGülmez, Secil; Denktas-Sakar, GülMarketing and Branding Paradigms in the Era of Sustainability2025 / p. 71-96 https://doi.org/10.52305/ZFLC8132

book article EST / book article ENG

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