Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
statement of authorship
Laima Gerlitz, Christopher Meyer, Gunnar Prause
journal volume number month
vol. 8, 4
year of publication
pages
p. 467-487
ISSN
2345-0282
notes
Bibliogr. p. 483-486
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
subject of location
keyword
regional branding
branding strategy
classifier
TTÜ department
Gerlitz, L., Meyer, C., Prause, G. Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation // Entrepreneurship and sustainability issues (2021) vol. 8, 4, p. 467-487.