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Marketing and Operations Management Research ; (series)
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book article EST
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book article ENG
An archetype for a servitization-driven circular business model
Gülmez, Secil
;
Denktas-Sakar, Gül
Marketing and Branding Paradigms in the Era of Sustainability
2025
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p. 71-96
http://doi.org/10.52305/ZFLC8132
book article EST
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book article ENG
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keyword
63
1.
operations research
2.
algebraic operations
3.
buck operations
4.
Clean port operations
5.
commercial operations
6.
computer network operations
7.
cyber operations
8.
cyber operations exercises
9.
cyberspace operations planning
10.
Defensive Cyber Operations
11.
digital operations
12.
energy consumption of construction operations
13.
ferry operations
14.
influence operations
15.
Maritime Security Operations Center (M-SOC)
16.
Municipal Operations Center
17.
NATO cyber operations definitions
18.
Offensive Cyber Operations
19.
Port Operations
20.
port operations efficiency
21.
predictive analytics in port operations
22.
psychological operations
23.
security operations center
24.
supply chain operations reference (SCOR)
25.
supply chain operations reference (SCOR) model
26.
Sweedler operations
27.
term operations
28.
cooperative marketing
29.
customer engagement marketing
30.
destination marketing
31.
digital marketing
32.
digital content marketing
33.
digital marketing
34.
experience marketing
35.
experiential marketing
36.
exporting export marketing
37.
gamification marketing
38.
Human-brand based marketing
39.
industrial marketing
40.
influencer marketing
41.
instagram marketing
42.
marketing
43.
marketing communications
44.
marketing training
45.
marketing and library
46.
marketing and university library
47.
marketing communication
48.
marketing innovation
49.
marketing networks
50.
marketing strategies
51.
marketing strategy
52.
place marketing
53.
relationship marketing
54.
responsible marketing
55.
responsible stakeholder engagement marketing (RSEM)
56.
social media marketing
57.
social media marketing
58.
social media marketing activities
59.
social media marketing and library
60.
social media marketing and university library
61.
tourism marketing
62.
word-of-mouth (WOM) marketing
63.
word-of-mouth marketing
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