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International review of management and marketing (source)
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journal article EST
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journal article ENG
Using machine learning to improve brand management in an online environment
Iankovets, T.
;
Järvis, Marina
;
Fomin, O.
;
Chernobrovkina, S.
;
Shvets, S.
International review of management and marketing
2025
/
p. 118-125
https://doi.org/10.32479/irmm.20649
journal article EST
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journal article ENG
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keyword
57
1.
cooperative marketing
2.
customer engagement marketing
3.
destination marketing
4.
digital marketing
5.
digital content marketing
6.
digital marketing
7.
experience marketing
8.
experiential marketing
9.
exporting export marketing
10.
gamification marketing
11.
Human-brand based marketing
12.
industrial marketing
13.
influencer marketing
14.
instagram marketing
15.
marketing
16.
marketing communications
17.
marketing training
18.
marketing and library
19.
marketing and university library
20.
marketing communication
21.
marketing innovation
22.
marketing networks
23.
marketing strategies
24.
marketing strategy
25.
place marketing
26.
relationship marketing
27.
responsible marketing
28.
responsible stakeholder engagement marketing (RSEM)
29.
social media marketing
30.
social media marketing
31.
social media marketing activities
32.
social media marketing and library
33.
social media marketing and university library
34.
tourism marketing
35.
word-of-mouth (WOM) marketing
36.
word-of-mouth marketing
37.
international relations and international political economy
38.
bibliographic review
39.
constitutional review
40.
critical review
41.
human review
42.
integrative literature review
43.
judicial review
44.
literature review
45.
narrative literature review
46.
PV applications review
47.
realist review
48.
review
49.
review article
50.
review paper
51.
scoping review
52.
systematic literature review
53.
systematic literature review (SLR)
54.
Systematic review
55.
systematic review first section
56.
systematic review of literature
57.
umbrella review
subject term
1
1.
International Association for Management Development in Dynamic Societies
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