Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives
author
Belk, Russell
statement of authorship
Linda D. Hollebeek, Russell Belk
source
International Journal of Research in Marketing
publisher
journal volume number month
vol. 38, 2
year of publication
pages
p. 387-401
subject term
keyword
ISSN
0167-8116
notes
Bibliogr.: 173 ref
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
kvartiil
TTÜ department
language
inglise
Uurimisrühm
Hollebeek, L., Belk, R. Consumers’ technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. consumer culture theory perspectives // International Journal of Research in Marketing (2021) vol. 38, 2, p. 387-401.