Experience marketing from a teaching and learning perspective [Online resource]
statement of authorship
Anu Leppiman, Iivi Riivits-Arkonsuo
source
Proceedings of 16th International Marketing Trends Conference, 16th IMTC 2017
location of publication
Paris
publisher
year of publication
pages
10 p
conference name, date
16th International Marketing Trends Conference, January 26-28, 2017
conference location
Madrid, Spain
TalTech department
language
inglise
Leppiman, A., Riivits-Arkonsuo, I. Experience marketing from a teaching and learning perspective [Online resource] // Proceedings of 16th International Marketing Trends Conference, 16th IMTC 2017. Paris : Marketing Trends Association, 2017. 10 p.