Experience marketing from a teaching and learning perspective [Online resource]
vastutusandmed
Anu Leppiman, Iivi Riivits-Arkonsuo
allikas
Proceedings of 16th International Marketing Trends Conference, 16th IMTC 2017
ilmumiskoht
Paris
kirjastus/väljaandja
ilmumisaasta
leheküljed
10 p
konverentsi nimetus, aeg
16th International Marketing Trends Conference, January 26-28, 2017
konverentsi toimumispaik
Madrid, Spain
TTÜ struktuuriüksus
keel
inglise
Leppiman, A., Riivits-Arkonsuo, I. Experience marketing from a teaching and learning perspective [Online resource] // Proceedings of 16th International Marketing Trends Conference, 16th IMTC 2017. Paris : Marketing Trends Association, 2017. 10 p.