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Online Content Creators’ and Viewers’ Interdependent Journeys

author
statement of authorship
Linda D. Hollebeek, Johan Anselmsson, Karina Adomaviciute-Sakalauske, Kristo Krumm, Johan Jansson, Marius Wait, Beewah Ooi, Iivi Riivits-Arkonsuo, Isolde Lubbe
source
Services marketing quarterly
publisher
journal volume number month
vol. 45, 3
year of publication
pages
p. 296-318
url
ISSN
1533-2969
notes
Bibliogr.: 114 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
content creators
content engagement
content users
content viewers
customer journey
engagement
interactivity
interdependence theory
stakeholder journey
classifier
1.1
Scopus
scopus
Hollebeek, L. D., Anselmsson, J., Adomaviciute-Sakalauske, K., Krumm, K., Jansson, J., Wait, M., Ooi, B., Riivits-Arkonsuo, I., Lubbe, I. Online Content Creators’ and Viewers’ Interdependent Journeys // Services marketing quarterly (2024) vol. 45, 3, p. 296-318. https://doi.org/10.1080/15332969.2024.2364128