Hollebeek, L. D., Srivastava, R. K., Clark, M. K., Urbonavicius, S., Lim, W. M.

Crafting conceptual proposition-based contributions: The 7C framework

author

Hollebeek, Linda Desiree

Srivastava, Rajendra K.

Clark, Moira K.

Urbonavicius, Sigitas

Lim, Weng Marc

statement of authorship

Linda D. Hollebeek, Rajendra K. Srivastava, Moira K. Clark, Sigitas Urbonavicius, Weng Marc Lim

source

Psychology and Marketing

publisher

Wiley

year of publication

2024

pages

16 p

url

https://doi.org/10.1002/mar.22055

subject term

turundusuuringud

psühholoogia

teooriad

teoreetilised aspektid

teadus- ja arendustegevus

keyword

conceptual article

conceptual framework

conceptual model

marketing

propositions

psychology

theorizing

theory

ISSN

0742-6046

notes

Bibliogr. p. 13-16

Open Access

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

scopus

TTÜ department

ärikorralduse instituut

language

inglise

Hollebeek, L. D., Srivastava, R. K., Clark, M. K., Urbonavicius, S., Lim, W. M. Crafting conceptual proposition-based contributions: The 7C framework // Psychology and Marketing (2024), 16 p. https://doi.org/10.1002/mar.22055