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Value co-creation: a metatheory unifying framework and fundamental propositions

author
statement of authorship
Victor Saha, Linda D. Hollebeek, Mani Venkatesh, Praveen Goyal, Moira Clark
source
Marketing Intelligence & Planning
publisher
journal volume number month
vol. 43, 3
year of publication
pages
p. 574-603
url
ISSN
0263-4503; 1758-8049
scientific publication
teaduspublikatsioon
language
English
subject term
keyword
co-creation
cocreation
conceptual framework
fundamental propositions
mesotheory
metatheory
microtheory
Saha, V., Hollebeek, L. D., Venkatesh, M., Goyal, P., Clark, M. Value co-creation: a metatheory unifying framework and fundamental propositions // Marketing Intelligence & Planning (2025) vol. 43, 3, p. 574-603. https://doi.org/10.1108/MIP-03-2024-0163