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Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness

author
Hollebeek, Linda Desiree
Kulikovskaja, Viktorija
Hubert, Marco
Grunert, Klaus G.
statement of authorship
Linda D. Hollebeek, Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert Internet Research
source
publisher
journal volume number month
vol. 33, 4
year of publication
pages
p. 1573-1596
url
ISSN
1066-2243
notes
Bibliogr.: 80 ref
scientific publication
teaduspublikatsioon
language
inglise
Hollebeek, L. D., Kulikovskaja, V., Hubert, M., Grunert, K. G. Exploring a customer engagement spillover effect on social media: the moderating role of customer conscientiousness // Internet research (2023) vol. 33, 4, p. 1573-1596. https://doi.org/10.1108/INTR-08-2021-0619