Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness
author
statement of authorship
Xi Luo, Jun-Hwa Cheah, Linda D. Hollebeek, Xin-Jean Lim
publisher
journal volume number month
vol. 77
year of publication
pages
art. 103644, 15 p. : ill
ISSN
0969-6989
notes
Bibliogr.: 125 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
live-streaming
elaboration likelihood model
deal proneness
impulse buying
partial least squares structural equation modeling (PLS-SEM)
classifier
quartile
category (general)
category (sub)
TalTech department
Luo, X., Cheah, J-H., Hollebeek, L.D., Lim, X-J. Boosting customers’ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness // Journal of retailing and consumer services (2024) vol. 77, art. 103644, 15 p. : ill. https://doi.org/10.1016/j.jretconser.2023.103644