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Game on! How gamified loyalty programs boost customer engagement value

author
Hollebeek, Linda Desiree
Das, Kallol
Shukla, Yupal
statement of authorship
Linda D. Hollebeek, Kallol Das, Yupal Shukla
source
publisher
journal volume number month
vol. 61
year of publication
pages
art. 102308, 10 p. : ill
url
ISSN
0268-4012
notes
Bibliogr.: 143 ref
scientific publication
teaduspublikatsioon
language
inglise
Reserch Group
Marketing research group
Hollebeek, L., Das,K., Shukla, I. Game on! How gamified loyalty programs boost customer engagement value // International journal of information management (2021) vol. 61, art. 102308, 10 p. : ill. https://doi.org/10.1016/j.ijinfomgt.2021.102308