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The role of consumer speech acts in brand activism: A transformative advertising perspective

author
Fletcher-Brown, Judith
Middleton, Karen
Thompson-Whiteside, Helen
Turnbull, Sarah
Tuan, Annamaria
Hollebeek, Linda Desiree
statement of authorship
Judith Fletcher-Brown, Karen Middleton, Helen Thompson-Whiteside, Sarah Turnbull, Annamaria Tuan, Linda D. Hollebeek
source
publisher
year of publication
pages
20 p
url
ISSN
0091-3367
1557-7805
notes
Bibliogr.: 106 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Fletcher-Brown, J., Middleton, K., Thompson-Whiteside, H., Turnbull, S., Tuan, A., Hollebeek, L. D. The role of consumer speech acts in brand activism: A transformative advertising perspective // Journal of Advertising (2023), 20 p. https://doi.org/10.1080/00913367.2023.2288828