An archetype for a servitization-driven circular business model
vastutusandmed
Secil Gülmez and Gül Denktas-Sakar
allikas
Marketing and Branding Paradigms in the Era of Sustainability
kirjastus/väljaandja
ilmumisaasta
leheküljed
p. 71-96
seeria-sari
Marketing and Operations Management Research ;
ISBN
979-8-89530-777-9
teaduspublikatsioon
teaduspublikatsioon
TTÜ struktuuriüksus
keel
English
klassifikaator
Gülmez, S., Denktas-Sakar, G. An archetype for a servitization-driven circular business model // Marketing and Branding Paradigms in the Era of Sustainability. : Nova Science Publishers, 2025. p. 71-96. (Marketing and Operations Management Research ;).