The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products
autor
vastutusandmed
Oliver Parts, Irena Vida
allikas
Managing global transitions
ajakirja aastakäik number kuu
Vol. 9, 4
ilmumisaasta
leheküljed
p. 355-370 : ill
ISSN
1581-6311
märkused
Bibliogr. p. 368-370
keel
inglise
kohamärksõna
võtmesõna
knowledge of brand origins
foreign product purchase behavior
Parts, O., Vida, I. The effects of consumer cosmopolitanism on purchase behavior of foreign vs. domestic products // Managing global transitions (2011) Vol. 9, 4, p. 355-370 : ill.