Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity
autor
vastutusandmed
Sıddık Bozkurt, David Gligor, Linda D. Hollebeek, Cameron Sumlin
allikas
Journal of research in interactive marketing
kirjastus/väljaandja
ilmumisaasta
märksõna
tumedanahalised
europiidid
võtmesõna
race
perceived discrimination
black consumers
white consumers
ISSN
2040-7122
teaduspublikatsioon
teaduspublikatsioon
klassifikaator
TTÜ struktuuriüksus
keel
inglise
Bozkurt, S., Gligor, D., Hollebeek, L. D., Sumlin, C. Understanding the effects of firms' unresponsiveness on social media toward customer feedback on customers' engagement : the impact of ethnicity // Journal of research in interactive marketing (2024)