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artikkel ajakirjas EST / artikkel ajakirjas ENG

Cocreated brand value : theoretical model and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Hammedi, Wafa; Arvola, ReneJournal of Brand Management2021 / p. 413-428 https://doi.org/10.1057/s41262-021-00235-9 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Consumer engagement with self-driving cars : a theory of planned behavior-informed perspectiveHollebeek, Linda Desiree; Menidjel, Choukri; Itani, Omar S.; Clark, Moira K.; Sigurdsson, ValdimarAsia Pacific Journal of Marketing and Logistics2023 / p. 2029-2046 https://doi.org/10.1108/APJML-08-2022-0654 Article at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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artikkel ajakirjas EST / artikkel ajakirjas ENG

Customer brand engagement during service lockdownHollebeek, Linda Desiree; Smith, Dale L.G.; Kasabov, Edward; Hammedi, Wafa; Warlow, Alexander; Clark, Moira K.Journal of services marketing2021 / p. 201-209 https://doi.org/10.1108/JSM-05-2020-0199 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

artikkel ajakirjas EST / artikkel ajakirjas ENG

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Customer engagement in emerging markets : framework and propositionsHollebeek, Linda Desiree; Muniz-Martinez, Norberto; Clark, Moira K.; Simanaviciute, Agne; Letukyte, NedaOrganizations and Markets in Emerging Economies2022 / p. 284-299 https://doi.org/10.15388/omee.2022.13.80 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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artikkel ajakirjas

Customer journey value : a conceptual frameworkHollebeek, Linda Desiree; Urbonavicius, Sigitas; Sigurdsson, Valdimar; Arvola, Rene; Clark, Moira K.Journal of creating value2023 / p. 8-26 https://doi.org/10.1177/23949643231157155

artikkel ajakirjas

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Demystifying consumer digital cocreated value : social presence theory-informed framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Macky, KeithRecherche et applications en marketing2021 / p. 24-42 https://doi.org/10.1177%2F2051570720961986 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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artikkel ajakirjas EST / artikkel ajakirjas ENG

Exploring customer engagement in the product vs. service contextBehnam, Mohsen; Hollebeek, Linda Desiree; Clark, Moira K.; Farabi, RezaJournal of retailing and consumer services2021 / art. 102456, 9 p https://doi.org/10.1016/j.jretconser.2021.102456 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

artikkel ajakirjas EST / artikkel ajakirjas ENG

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artikkel ajakirjas EST / artikkel ajakirjas ENG

Fifteen years of customer engagement research : a bibliometric and network analysisHollebeek, Linda Desiree; Sharma, Bhupesh; Pandey, Ritesh; Sanyal, Priyavrat; Clark, Moira K.Journal of Product & Brand Management2022 / p. 293-309 https://doi.org/10.1108/JPBM-01-2021-3301 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Friend or foe? Customer engagement’s value-based effects on fellow customers and the firmClark, Moira K.; Lages, Cristiana R.; Hollebeek, Linda DesireeJournal of Business Research2020 / p. 549-556 https://doi.org/10.1016/j.jbusres.2020.03.011 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

artikkel ajakirjas EST / artikkel ajakirjas ENG

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artikkel ajakirjas

Moving the stakeholder journey forwardHollebeek, Linda Desiree; Kumar, Viswanathan; Srivastava, Rajendra K.; Clark, Moira K.Journal of the academy of marketing science2023 / p. 23-49 https://doi.org/10.1007/s11747-022-00878-3

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artikkel ajakirjas

Proactive service recovery performance in emerging (vs. developed) market-based firms : the role of clients’ cultural orientationNik Bakhsh, Naghmeh; Hollebeek, Linda Desiree; Riivits-Arkonsuo, Iivi; Clark, Moira K.; Casas, RamunasOrganizations and Markets in Emerging Economies2023 / p. 260-285 https://doi.org/10.15388/omee.2023.14.92

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Social influence and stakeholder engagement behavior conformity, compliance, and reactanceHollebeek, Linda Desiree; Sprott, David E.; Sigurdsson, Valdimar; Clark, Moira K.Psychology and Marketing2022 / p. 90-100 https://doi.org/10.1002/mar.21577 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Virtual reality through the customer journey : framework and propositionsHollebeek, Linda Desiree; Clark, Moira K.; Andreassen, Tor W.; Sigurdsson, Valdimar; Smith, Dale L.G.Journal of retailing and consumer services2020 / art. 102056 https://doi.org/10.1016/j.jretconser.2020.102056 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Clark, Moira K. (autor)

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