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Guidelines for theory selection : The IMPACT framework

author
statement of authorship
Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava, Weng Marc Lim, Sigitas Urbonavicius
source
publisher
year of publication
pages
vol. 18
url
ISSN
0742-6046
1520-6793
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
Inglise
subject term
keyword
macro-foundational theory
marketing
meso-foundational theory
micro-foundational theory
psychology
research impact
theory
theory selection
classifier
1.1
Scopus
scopus
Hollebeek, L. D., Kumar, V., Srivastava, R. K., Lim, W. M., Urbonavicius, S. Guidelines for theory selection : The IMPACT framework // Psychology and marketing (2025), vol. 18. https://doi.org/10.1002/mar.70009