Brand love and customer brand engagement for masstige : a cross-cultural perspective
author
Shahid, Shadma
Husain, Rehan
Islam, Jamid Ul
Hollebeek, Linda Desiree
statement of authorship
Shadma Shahid, Rehan Husain, Jamid Ul Islam, Linda D. Hollebeek
source
Journal of Product & Brand Management
publisher
Emerald Publishing
journal volume number month
vol. 34, 4
year of publication
2025
pages
p. 545–561
url
https://doi.org/10.1108/JPBM-07-2024-5370
subject term
luksuskaubad
brändid
kliendilojaalsus
tarbijauuringud
keyword
masstige luxury
brand prestige
brand identification
customer brand engagement
brand love
ISSN
1061-0421
notes
Bibliogr.: 111 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TalTech department
ärikorralduse instituut
Department of Business Administration
language
English
Inglise