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brand love (keyword)
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journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
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keyword
27
1.
brand love
2.
brand
3.
brand attachment
4.
brand avoidance
5.
brand betrayal
6.
Brand commitment
7.
brand community identification
8.
Brand engagement
9.
brand equity
10.
brand evangelism
11.
brand experience
12.
brand identity
13.
brand inauthenticity
14.
brand loyalty
15.
brand origin identification
16.
brand relationship quality
17.
Brand trust
18.
cocreated brand value
19.
consumer brand engagement
20.
consumer-brand relationship
21.
customer brand engagement
22.
customer-based brand equity
23.
Human-brand based marketing
24.
intra brand competition
25.
knowledge of brand origins
26.
memorable brand experience
27.
virtual brand community
author
1
1.
Brand, Ruth
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