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journal article EST / journal article ENG

Brand love and customer brand engagement for masstige : a cross-cultural perspectiveShahid, Shadma; Husain, Rehan; Islam, Jamid Ul; Hollebeek, Linda DesireeJournal of Product & Brand Management2025 / p. 545–561 https://doi.org/10.1108/JPBM-07-2024-5370 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

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Which corporate social responsibility (CSR) approach optimizes customer engagement behavior? The role of customer-brand identification, brand love, and social communicationDahrouj, Rasha; Itani, Omar S.; Hollebeek, Linda Desiree; Eslami, Hossein; Kassar, Abdul-NasserJournal of retailing and consumer services2025 / art. 104230, 13 p. : ill https://doi.org/10.1016/j.jretconser.2025.104230 Journal metrics at Scopus Article at Scopus Journal metrics at WOS Article at WOS

journal article EST / journal article ENG

Number of records 2, displaying 1 - 2

1. brand identification
2. brand community identification
3. brand origin identification
4. brand
5. brand attachment
6. brand avoidance
7. brand betrayal
8. Brand commitment
9. brand communication
10. brand competence
11. Brand engagement
12. brand equity
13. brand evangelism
14. brand experience
15. brand identity
16. brand inauthenticity
17. brand love
18. brand loyalty
19. brand management
20. brand prestige
21. brand relationship quality
22. Brand trust
23. brand warmth
24. cocreated brand value
25. consumer brand engagement
26. consumer-based brand equity
27. consumer-brand relationship
28. customer brand engagement
29. customer-based brand equity
30. human-brand based marketing
31. intra brand competition
32. knowledge of brand origins
33. memorable brand experience
34. virtual brand community
35. Automatic identification system
36. automatic identification system (AIS)
37. Autonomous Identification System (AIS)
38. change point identification
39. closed-loop identification
40. critical area identification
41. critical path identification
42. defect identification
43. de-identification
44. digital identification
45. electronic identification
46. eyewitness identification
47. identification
48. identification cards
49. identification of military objects
50. identification of unbalance voltage source
51. identification of voltage unbalance sources
52. identification patterns
53. identification problems
54. identification via heteroskedasticity
55. language identification
56. medicinal product identification
57. message identification
58. metaverse identification
59. model identification
60. mould identification
61. nonlinear model identification
62. parameter identification
63. path identification
64. patient identification techniques
65. phase identification
66. radio frequency identification
67. root identification
68. Satellite Autonomous Identification System (SAIS)
69. seismic signal identification
70. self-identification
71. speaker identification
72. species identification
73. spoken language identification
74. structural identification
75. sustem identification
76. system identification
77. taxonomical identification
78. thermal behavior identification
79. threat identification
80. vehicle identification
81. yeast identification

1. Brand, Dirk
2. Brand, Ruth

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