Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation

author
So, Kevin Kam Fung
King, Ceridwyn
statement of authorship
Kevin Kam Fung So, Jing Li, Ceridwyn King, Linda D. Hollebeek
publisher
year of publication
pages
17 p
subject term
klienditeekond
pikaajalised uuringud
keyword
cross-lagged analysis
longitudinal research
stickiness
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
scopus
TTÜ department
language
inglise
So, K. K. F., Li, J., King, C., Hollebeek, L. D. Social media marketing activities, customer engagement, and customer stickiness : A longitudinal investigation // Psychology and Marketing (2024), 17 p. https://doi.org/10.1002/mar.21999