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advertising value (keyword)
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journal article EST
/
journal article ENG
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Rafeh, Mir Abdur
;
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Ali, Muhammad Asghar
;
Ting, Ding Hooi
Health marketing quarterly
2024
/
32 p
https://doi.org/10.1080/07359683.2024.2355378
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
103
1.
advertising value
2.
advertising
3.
advertising avoidance
4.
Ducoffe’s advertising model
5.
outdoor advertising
6.
personalized advertising
7.
added value
8.
areas of cultural and environmental value
9.
assessment of calorific value and moisture content
10.
boundary value problem
11.
boundary value problems
12.
call-by-push value
13.
call-by-value
14.
calorific value
15.
charter value
16.
cocreated brand value
17.
conditional value at risk (CVaR)
18.
consumer digital cocreated value
19.
Consumer-perceived value (CPV)
20.
course-of-value function
21.
cultural value
22.
customer engagement value
23.
customer value
24.
design value
25.
Ducoffe’s advertisement value model
26.
European added value
27.
E-value
28.
extreme value distribution
29.
extreme value distributions
30.
extreme value statistics
31.
generalised extreme value (GEV)
32.
generalised extreme value distribution
33.
global value chain
34.
global value chains (GVC)
35.
gross calorific value
36.
heating value
37.
information value
38.
innovation value
39.
Islamic public value
40.
market value added
41.
milieu value
42.
moisture buffer value
43.
net present value
44.
Net Present Value (NPV)
45.
non-market value
46.
non-use value
47.
oil shale value chain
48.
open value network
49.
perceived customer value theory
50.
perceived value of an innovation
51.
portrait value questionnaire
52.
price and value of housing
53.
public value
54.
public value sphere
55.
recreation value
56.
sampled measure value
57.
service value
58.
services value chain collaboration
59.
shareholder value
60.
smart service value (SSV)
61.
social value
62.
Stakeholder value
63.
zero value
64.
target value design
65.
the co-creation of value
66.
theory of value
67.
Utilitarian/hedonic/social value
68.
value
69.
value activity cycle
70.
value added
71.
value adding REE chain
72.
value alignment
73.
value as a commons
74.
value at risk
75.
value centric design
76.
value chain
77.
value cocreation
78.
value co-creation
79.
value creation
80.
value dissipation
81.
value distribution
82.
value network analysis
83.
value of ecosystem services
84.
value of learning
85.
value of lost load
86.
value propositions
87.
value set
88.
value settings
89.
value steam mapping
90.
value stream mapping
91.
value system
92.
value systems
93.
value theory
94.
value-added activities (VA)
95.
value-added bioproducts
96.
value-added intellectual coefficient
97.
value-added tax
98.
value-based design
99.
value-centric business
100.
value-centric design
101.
value-centric model
102.
value-in-experience
103.
value-system
author
1
1.
European Added Value Unit
TalTech subject term
1
1.
Islamic Public Value Network
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