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journal article EST
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journal article ENG
The effect of consumer-perceived COVID-19 ad value on health-protective behavior: Mediating role of engagement
Rafeh, Mir Abdur
;
Abbasi, Amir Zaib
;
Hollebeek, Linda Desiree
;
Ali, Muhammad Asghar
;
Ting, Ding Hooi
Health marketing quarterly
2024
/
32 p
https://doi.org/10.1080/07359683.2024.2355378
Journal metrics at Scopus
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journal article EST
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journal article ENG
Number of records 1, displaying
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keyword
99
1.
advertising value
2.
advertising
3.
advertising avoidance
4.
Ducoffe’s advertising model
5.
outdoor advertising
6.
personalized advertising
7.
added value
8.
areas of cultural and environmental value
9.
assessment of calorific value and moisture content
10.
boundary value problem
11.
boundary value problems
12.
call-by-push value
13.
call-by-value
14.
calorific value
15.
charter value
16.
cocreated brand value
17.
conditional value at risk (CVaR)
18.
consumer digital cocreated value
19.
Consumer-perceived value (CPV)
20.
course-of-value function
21.
cultural value
22.
customer engagement value
23.
customer value
24.
design value
25.
Ducoffe’s advertisement value model
26.
European added value
27.
E-value
28.
extreme value distribution
29.
extreme value distributions
30.
extreme value statistics
31.
generalised extreme value (GEV)
32.
generalised extreme value distribution
33.
global value chain
34.
global value chains (GVC)
35.
gross calorific value
36.
heating value
37.
information value
38.
Islamic public value
39.
market value added
40.
milieu value
41.
moisture buffer value
42.
net present value
43.
Net Present Value (NPV)
44.
non-market value
45.
non-use value
46.
oil shale value chain
47.
open value network
48.
perceived customer value theory
49.
perceived value of an innovation
50.
portrait value questionnaire
51.
price and value of housing
52.
public value
53.
public value sphere
54.
recreation value
55.
sampled measure value
56.
service value
57.
services value chain collaboration
58.
shareholder value
59.
smart service value (SSV)
60.
social value
61.
zero value
62.
target value design
63.
the co-creation of value
64.
theory of value
65.
Utilitarian/hedonic/social value
66.
value
67.
value activity cycle
68.
value added
69.
value adding REE chain
70.
value alignment
71.
value as a commons
72.
value at risk
73.
value centric design
74.
value chain
75.
value cocreation
76.
value co-creation
77.
value creation
78.
value dissipation
79.
value distribution
80.
value network analysis
81.
value of ecosystem services
82.
value of learning
83.
value of lost load
84.
value propositions
85.
value settings
86.
value steam mapping
87.
value stream mapping
88.
value system
89.
value systems
90.
value theory
91.
value-added activities (VA)
92.
value-added bioproducts
93.
value-added intellectual coefficient
94.
value-added tax
95.
value-centric business
96.
value-centric design
97.
value-centric model
98.
value-in-experience
99.
value-system
author
1
1.
European Added Value Unit
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