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book article
Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy
2013
/
p. 1929-1934 [CD-ROM]
book article
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keyword
28
1.
experience pyramid model
2.
experience pyramid
3.
pyramid
4.
brand experience
5.
consumer experience
6.
customer experience
7.
Customer experience (CX)
8.
educational experience
9.
experience
10.
experience economy
11.
experience marketing
12.
gamification experience
13.
human experience
14.
Husserl and dialogical reconstruction of experience
15.
learning experience
16.
meaningful experience
17.
memorable brand experience
18.
patient experience
19.
Peirce and dialogical reconstruction of experience
20.
perceived future experience
21.
place experience
22.
planners’ experience
23.
stakeholder experience
24.
sublime experience
25.
teaching experience
26.
user experience
27.
user interface and experience design
28.
value-in-experience
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