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book article
Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy
2013
/
p. 1929-1934 [CD-ROM]
book article
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keyword
31
1.
experience pyramid model
2.
experience pyramid
3.
bottom-of-the-pyramid
4.
pyramid
5.
brand experience
6.
consumer experience
7.
customer experience
8.
Customer experience (CX)
9.
educational experience
10.
experience
11.
experience economy
12.
experience marketing
13.
experience quality
14.
gameful experience
15.
gamification experience
16.
human experience
17.
Husserl and dialogical reconstruction of experience
18.
learning experience
19.
meaningful experience
20.
memorable brand experience
21.
patient experience
22.
Peirce and dialogical reconstruction of experience
23.
perceived future experience
24.
place experience
25.
planners’ experience
26.
stakeholder experience
27.
sublime experience
28.
teaching experience
29.
user experience
30.
user interface and experience design
31.
value-in-experience
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