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brand experience (keyword)
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journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
2
journal article
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
Research in economics and business : Central and Eastern Europe
2014
/
p. 5-28 : ill
journal article
3
journal article EST
/
journal article ENG
Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
;
Rahman, Zillur
Journal of retailing and consumer services
2019
/
p. 277-285
https://doi.org/10.1016/j.jretconser.2019.05.018
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
4
journal article
The effect of customers' brand experience on brand evangelism : The case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda Desiree
;
Das, Manish
;
Sigurdsson, Valdimar
Tourism management perspectives
2023
/
art. 101092
https://doi.org/10.1016/j.tmp.2023.101092
journal article
5
journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
6
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 6, displaying
1 - 6
keyword
48
1.
brand experience
2.
memorable brand experience
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
Brand engagement
10.
brand equity
11.
brand evangelism
12.
brand identity
13.
brand inauthenticity
14.
brand love
15.
brand loyalty
16.
brand origin identification
17.
brand relationship quality
18.
Brand trust
19.
cocreated brand value
20.
consumer brand engagement
21.
consumer-brand relationship
22.
customer brand engagement
23.
customer-based brand equity
24.
Human-brand based marketing
25.
intra brand competition
26.
knowledge of brand origins
27.
virtual brand community
28.
consumer experience
29.
customer experience
30.
Customer experience (CX)
31.
experience
32.
experience economy
33.
experience marketing
34.
experience pyramid
35.
experience pyramid model
36.
gamification experience
37.
human experience
38.
Husserl and dialogical reconstruction of experience
39.
learning experience
40.
meaningful experience
41.
patient experience
42.
Peirce and dialogical reconstruction of experience
43.
place experience
44.
planners’ experience
45.
stakeholder experience
46.
teaching experience
47.
user experience
48.
value-in-experience
author
1
1.
Brand, Ruth
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