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journal article EST
/
journal article ENG
Brand engagement and experience in online services
Khan, Imran
;
Hollebeek, Linda Desiree
;
Fatma, Mobin
;
Islam, Jamid Ul
;
Rahman, Zillur
Journal of services marketing
2020
/
p. 163−175
https://doi.org/10.1108/JSM-03-2019-0106
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
/
journal article ENG
2
journal article
Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi
;
Kaljund, Kristel
;
Leppiman, Anu
Research in economics and business : Central and Eastern Europe
2014
/
p. 5-28 : ill
journal article
3
journal article EST
/
journal article ENG
Customer engagement in the service context : An empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda Desiree
;
Rahman, Zillur
Journal of retailing and consumer services
2019
/
p. 277-285
https://doi.org/10.1016/j.jretconser.2019.05.018
Journal metrics at Scopus
Article at Scopus
Journal metrics at WOS
Article at WOS
journal article EST
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journal article ENG
4
journal article
The effect of customers' brand experience on brand evangelism : The case of luxury hotels
Purohit, Sonal
;
Hollebeek, Linda Desiree
;
Das, Manish
;
Sigurdsson, Valdimar
Tourism management perspectives
2023
/
art. 101092
https://doi.org/10.1016/j.tmp.2023.101092
journal article
5
journal article
Online word-of-mouth on brands and experience marketing
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
Journal of management and change
2014
/
p. 43-55 : ill
journal article
6
journal article
Young consumers and their brand love
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 33-44 : ill
journal article
Number of records 6, displaying
1 - 6
keyword
51
1.
brand experience
2.
memorable brand experience
3.
brand
4.
brand attachment
5.
brand avoidance
6.
brand betrayal
7.
Brand commitment
8.
brand community identification
9.
brand competence
10.
Brand engagement
11.
brand equity
12.
brand evangelism
13.
brand identification
14.
brand identity
15.
brand inauthenticity
16.
brand love
17.
brand loyalty
18.
brand origin identification
19.
brand relationship quality
20.
Brand trust
21.
brand warmth
22.
cocreated brand value
23.
consumer brand engagement
24.
consumer-brand relationship
25.
customer brand engagement
26.
customer-based brand equity
27.
Human-brand based marketing
28.
intra brand competition
29.
knowledge of brand origins
30.
virtual brand community
31.
consumer experience
32.
customer experience
33.
Customer experience (CX)
34.
experience
35.
experience economy
36.
experience marketing
37.
experience pyramid
38.
experience pyramid model
39.
gamification experience
40.
human experience
41.
Husserl and dialogical reconstruction of experience
42.
learning experience
43.
meaningful experience
44.
patient experience
45.
Peirce and dialogical reconstruction of experience
46.
place experience
47.
planners’ experience
48.
stakeholder experience
49.
teaching experience
50.
user experience
51.
value-in-experience
author
1
1.
Brand, Ruth
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