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Grouped stakeholders' journeys: A dynamic social impact theory perspective

author
Clark, Moira K.
Hollebeek, Linda Desiree
Kumar, V.
Riivits‐Arkonsuo, Iivi
Liu, Yide
statement of authorship
Moira K. Clark, Linda D. Hollebeek, V. Kumar, Iivi Riivits-Arkonsuo, Yide Liu
source
Psychology and marketing
publisher
Wiley
year of publication
2026
pages
15 p
url
https://doi.org/10.1002/mar.70138
subject term
tarbijakäitumine
tarbijauuringud
sotsiaalsed mõjud
huvigrupid
tarbijahuvid
kogemused
keyword
customer engagement (CE)
customer experience (CX)
customer journey (CJ)
dynamic social impact theory (DSIT)
stakeholder engagement (SE)
stakeholder experience (SX)
stakeholder journey (SJ)
ISSN
0742-6046
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
ärikorralduse instituut
language
Inglise
Clark, M. K., Hollebeek, L. D., Kumar, V., Riivits‐Arkonsuo, I., Liu, Y. Grouped stakeholders' journeys: A dynamic social impact theory perspective // Psychology and marketing (2026), 15 p. https://doi.org/10.1002/mar.70138