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When gamification backfires : the impact of perceived justice on online community contributions

author
Leclercq, Thomas
Poncin, Ingrid
Hammedi, Wafa
Kullak, Aureliane
Hollebeek, Linda Desiree
statement of authorship
Thomas Leclercq, Ingrid Poncin, Wafa Hammedi, Avreliane Kullak, Linda D. Hollebeek
source
Journal of Marketing Management
publisher
Taylor & Francis Group
journal volume number month
Vol. 36, 5-6: The Future of Technology in Marketing; Utopia or Dystopia?
year of publication
2020
pages
p. 550-577
url
https://doi.org/10.1080/0267257X.2020.1736604
subject term
mängustamine
turundusstrateegiad
virtuaalkogukonnad
keyword
gamification
consumer engagement
online community
justice
experience
ISSN
0267-257X
notes
Bibliogr.: 128 ref
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
category (sub)
Business, management and accounting. Strategy and management
Business, management and accounting. Marketing
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group
Leclercq, T., Poncin, I., Hammedi, W., Kullak, A., Hollebeek, L. D. When gamification backfires : the impact of perceived justice on online community contributions // Journal of Marketing Management (2020) Vol. 36, 5-6: The Future of Technology in Marketing; Utopia or Dystopia?, p. 550-577. https://doi.org/10.1080/0267257X.2020.1736604