Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation
statement of authorship
Laima Gerlitz, Christopher Meyer, Gunnar Prause
journal volume number month
vol. 8, 4
year of publication
pages
p. 467-487
subject term
subject of location
keyword
marketing strategy
regional branding
branding strategy
ISSN
2345-0282
notes
Bibliogr. p. 483-486
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
TTÜ department
language
inglise
Gerlitz, L., Meyer, C., Prause, G. Marketing and branding strategy for the South Baltic Sea Region : reinforcing regional innovation in SMEs through cross-border collaboration models in the age of transformation // Entrepreneurship and sustainability issues (2021) vol. 8, 4, p. 467-487.