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Crafting conceptual proposition-based contributions: The 7C framework

author
statement of authorship
Linda D. Hollebeek, Rajendra K. Srivastava, Moira K. Clark, Sigitas Urbonavicius, Weng Marc Lim
source
publisher
journal volume number month
vol. 41, 10
year of publication
pages
p. 2396-2411
url
ISSN
0742-6046
notes
Bibliogr.: 126 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Hollebeek, L. D., Srivastava, R. K., Clark, M. K., Urbonavicius, S., Lim, W. M. Crafting conceptual proposition-based contributions: The 7C framework // Psychology and Marketing (2024) vol. 41, 10, p. 2396-2411. https://doi.org/10.1002/mar.22055