Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
author
statement of authorship
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
publisher
journal volume number month
vol. 24, 2
year of publication
pages
17 p. : ill
ISSN
1472-0817
notes
Bibliogr.: 101 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
brand competence
brand warmth
luxury brands
category (general)
category (sub)
TalTech department
Arya, V., Sethi, D., Hollebeek, L. D. Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands // Journal of Consumer Behaviour (2025) vol. 24, 2, 17 p. : ill.