Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands
author
statement of authorship
Vikas Arya, Deepa Sethi, Linda D. Hollebeek
publisher
journal volume number month
vol. 24, 2
year of publication
pages
17 p. : ill
subject term
keyword
brand competence
brand warmth
luxury brands
ISSN
1472-0817
notes
Bibliogr.: 101 ref
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
TalTech department
language
inglise
Arya, V., Sethi, D., Hollebeek, L. D. Using augmented reality to strengthen consumer/brand relationships: The case of luxury brands // Journal of Consumer Behaviour (2025) vol. 24, 2, 17 p. : ill.