full record print

Experience marketing from a teaching and learning perspective [Online resource]

author
statement of authorship
Anu Leppiman, Iivi Riivits-Arkonsuo, Jana Kukk
source
Journal of marketing trends
journal volume number month
vol. 5, 2
year of publication
pages
p. 113-121 : ill
url
ISSN
1961-7798
notes
Bibliogr. p. 120-121
language
inglise
subject term
keyword
experience marketing
teaching experience
learning experience
project learning
experiential learning
service and product design
sensory ethnography
Leppiman, A., Riivits-Arkonsuo, I., Kukk, J. Experience marketing from a teaching and learning perspective [Online resource] // Journal of marketing trends (2018) vol. 5, 2, p. 113-121 : ill. https://marketing-trends-congress.com/sites/default/files/inline-files/JMT%20DEF%202018%20Vol%205_N2_April-min%20%281%29-compressed.pdf