Experience marketing from a teaching and learning perspective [Online resource]
statement of authorship
Anu Leppiman, Iivi Riivits-Arkonsuo, Jana Kukk
source
Journal of marketing trends
journal volume number month
vol. 5, 2
year of publication
pages
p. 113-121 : ill
subject term
keyword
teaching experience
project learning
service and product design
sensory ethnography
ISSN
1961-7798
notes
Bibliogr. p. 120-121
TTÜ department
language
inglise
Leppiman, A., Riivits-Arkonsuo, I., Kukk, J. Experience marketing from a teaching and learning perspective [Online resource] // Journal of marketing trends (2018) vol. 5, 2, p. 113-121 : ill.