compact view print

Avatars' phygital social presence in the metaverse: An engaged theory perspective

author
Sprott, David E.
Hollebeek, Linda Desiree
Sigurdsson, Valdimar
Clark, Moira K.
Urbonavicius, Sigitas
statement of authorship
Sprott, David E.; Hollebeek, Linda D.; Sigurdsson, Valdimar; Clark, Moira K.; Urbonavicius, Sigitas
source
Psychology and Marketing
publisher
Wiley
journal volume number month
vol. 42, 6
year of publication
2025
pages
p. 1528-1540
url
https://doi.org/10.1002/mar.22191
subject term
kohalolekutunne
metaversum
küberruum
inimese-arvuti interaktsioon
interaktsioon (sotsioloogia)
keyword
automated social presence
avatars
engaged theory
engagement
human social presence
metaverse
phygital
social presence
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
TalTech department
Department of Business Administration
language
English
Sprott, D. E., Hollebeek, L. D., Sigurdsson, V., Clark, M. K., Urbonavicius, S. Avatars' phygital social presence in the metaverse: An engaged theory perspective // Psychology and Marketing (2025) vol. 42, 6, p. 1528-1540. https://doi.org/10.1002/mar.22191