Sprott, D. E., Hollebeek, L. D., Sigurdsson, V., Clark, M. K., Urbonavicius, S.

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Avatars' phygital social presence in the metaverse: An engaged theory perspective

author

Sprott, David E.

Hollebeek, Linda Desiree

Sigurdsson, Valdimar

Clark, Moira K.

Urbonavicius, Sigitas

statement of authorship

Sprott, David E.; Hollebeek, Linda D.; Sigurdsson, Valdimar; Clark, Moira K.; Urbonavicius, Sigitas

source

Psychology and Marketing

publisher

Wiley

journal volume number month

vol. 42, 6

year of publication

2025

pages

p. 1528-1540

url

https://doi.org/10.1002/mar.22191

subject term

kohalolekutunne

metaversum

küberruum

inimese-arvuti interaktsioon

interaktsioon (sotsioloogia)

keyword

automated social presence

avatars

engaged theory

engagement

human social presence

metaverse

phygital

social presence

ISSN

0742-6046

Open Access

scientific publication

teaduspublikatsioon

classifier

1.1

TalTech department

ärikorralduse instituut

language

Inglise

Sprott, D. E., Hollebeek, L. D., Sigurdsson, V., Clark, M. K., Urbonavicius, S. Avatars' phygital social presence in the metaverse: An engaged theory perspective // Psychology and Marketing (2025) vol. 42, 6, p. 1528-1540. https://doi.org/10.1002/mar.22191