Consumers’ online brand-related misinformation engagement : a weapons of influence perspective
author
statement of authorship
Linda D. Hollebeek, Oliver Parts, Sigitas Urbonavicius, Rein Riisalu, Karina Adomaviciute-Sakalauske, Johan Jansson
source
Journal of strategic marketing
publisher
year of publication
ISSN
1466-4488
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
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classifier
TTÜ department
Hollebeek, L. D., Parts, O., Urbonavicius, S., Riisalu, R., Adomaviciute-Sakalauske, K., Jansson, J. Consumers’ online brand-related misinformation engagement : a weapons of influence perspective // Journal of strategic marketing (2024)