Why switch? The role of customer variety-seeking and engagement in driving service switching intention
statement of authorship
Choukri Menidjel, Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson
publisher
year of publication
pages
14 p
subject term
keyword
variety-seeking
relationship proneness
switching intention
relationship marketing
ISSN
0887-6045
scientific publication
teaduspublikatsioon
classifier
TTÜ department
language
inglise
Menidjel, C., Hollebeek, L.D., Urbonavicius, S., Sigurdsson, V. Why switch? The role of customer variety-seeking and engagement in driving service switching intention // Journal of services marketing (2023), 14 p.