Why switch? The role of customer variety-seeking and engagement in driving service switching intention
statement of authorship
Choukri Menidjel, Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson
publisher
journal volume number month
vol. 37, 5
year of publication
pages
p. 592 - 605
subject term
keyword
variety-seeking
relationship proneness
switching intention
relationship marketing
ISSN
0887-6045
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
kvartiil
TTÜ department
language
inglise
Menidjel, C., Hollebeek, L.D., Urbonavicius, S., Sigurdsson, V. Why switch? The role of customer variety-seeking and engagement in driving service switching intention // Journal of services marketing (2023) vol. 37, 5, p. 592 - 605.