The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
author
statement of authorship
Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam, Linda D. Hollebeek
source
publisher
journal volume number month
vol. 46
year of publication
pages
art. 101321, 11 p. . ill
subject term
keyword
brand community identification
reward
virtual brand community
ISSN
0736-5853
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
classifier
category (general)
category (sub)
kvartiil
TTÜ department
language
inglise
Uurimisrühm
Kaur, H., Paruthi, M., Islam, J., Hollebeek, L. D. The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities // Telematics and informatics (2020) vol. 46, art. 101321, 11 p. . ill.