print

Virtual reality through the customer journey : framework and propositions

author
Hollebeek, Linda Desiree
Clark, Moira K.
Andreassen, Tor W.
Sigurdsson, Valdimar
Smith, Dale L.G.
statement of authorship
Linda D. Hollebeek, Moira K. Clark, Tor W. Andreassen, Valdimar Sigurdsson, Dale Smith
source
Journal of retailing and consumer services
publisher
Elsevier
journal volume number month
vol. 55
year of publication
2020
pages
art. 102056
url
https://doi.org/10.1016/j.jretconser.2020.102056
subject term
virtuaalreaalsus
kliendisuhted
kliendilojaalsus
keyword
virtual reality
customer journey
engagement
meaning-making
brand relationship quality
ISSN
0969-6989
notes
Bibliogr.: 186 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
classifier
1.1
Scopus
Journal metrics at Scopus
Article at Scopus
WOS
Journal metrics at WOS
Article at WOS
category (general)
Business, management and accounting
category (sub)
Business, management and accounting. Marketing
kvartiil
Q1
TTÜ department
ärikorralduse instituut
language
inglise
Uurimisrühm
Marketing research group
Hollebeek, L. D., Clark, M. K., Andreassen, T. W. et al. Virtual reality through the customer journey : framework and propositions // Journal of retailing and consumer services (2020) vol. 55, art. 102056. https://doi.org/10.1016/j.jretconser.2020.102056