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Virtual reality through the customer journey : framework and propositions

author
statement of authorship
Linda D. Hollebeek, Moira K. Clark, Tor W. Andreassen, Valdimar Sigurdsson, Dale Smith
source
publisher
journal volume number month
vol. 55
year of publication
pages
art. 102056
url
ISSN
0969-6989
notes
Bibliogr.: 186 ref
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
Reserch Group
Marketing research group
Hollebeek, L. D., Clark, M. K., Andreassen, T. W. et al. Virtual reality through the customer journey : framework and propositions // Journal of retailing and consumer services (2020) vol. 55, art. 102056. https://doi.org/10.1016/j.jretconser.2020.102056