Khan, I., Hollebeek, L., Fatma, M., Islam, J., Rahman, Z.

Brand engagement and experience in online services

author

Khan, Imran

Hollebeek, Linda Desiree

Fatma, Mobin

Islam, Jamid Ul

Rahman, Zillur

statement of authorship

Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Zillur Rahman

source

Journal of services marketing

journal volume number month

Vol. 34, 2

year of publication

2020

pages

p. 163−175

url

https://doi.org/10.1108/JSM-03-2019-0106

subject term

e-teenused

kliendilojaalsus

brändid

keyword

Brand loyalty

Brand commitment

Brand experience

Brand trust

Brand engagement

online service

ISSN

0887-6045

notes

Bibliogr.: 108 ref

scientific publication

teaduspublikatsioon

classifier

1.1

Scopus

Journal metrics at Scopus

Article at Scopus

WOS

Journal metrics at WOS

Article at WOS

category (general)

Business, management and accounting

category (sub)

Business, management and accounting. Marketing

kvartiil

TTÜ department

ärikorralduse instituut

language

inglise

Uurimisrühm

Marketing research group

Khan, I., Hollebeek, L., Fatma, M., Islam, J., Rahman, Z. Brand engagement and experience in online services // Journal of services marketing (2020) Vol. 34, 2, p. 163−175. https://doi.org/10.1108/JSM-03-2019-0106