Brand engagement and experience in online services

statement of authorship
Imran Khan, Linda D. Hollebeek, Mobin Fatma, Jamid Ul Islam, Zillur Rahman
journal volume number month
Vol. 34, 2
year of publication
pages
p. 163−175
ISSN
0887-6045
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
language
inglise
keyword
Brand commitment
Brand trust
online service
Reserch Group
Khan, I., Hollebeek, L., Fatma, M., Islam, J., Rahman, Z. Brand engagement and experience in online services // Journal of services marketing (2020) Vol. 34, 2, p. 163−175. https://doi.org/10.1108/JSM-03-2019-0106