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online word-of-mouth (WOM) (keyword)
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journal article
Antecedents of online word-of-mouth and memorable experience concept
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
International journal of business and social research
2015
/
p. 1-14 : ill
journal article
2
book article
Consumer online word-of-mouth - analysis thorugh an experience pyramid model [Electronic resource]
Riivits-Arkonsuo, Iivi
;
Leppiman, Anu
9th EBES conference - Rome : proceedings CD : January, 11-13, 2013 : faculty of economics, Sapienza university of Rome, Rome, Italy
2013
/
p. 1929-1934 [CD-ROM]
book article
Number of records 2, displaying
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keyword
14
1.
online word-of-mouth (WOM)
2.
online word-of mouth (WOM) communication
3.
Word-of-mouth (WoM) behavior
4.
word-of-mouth (WOM) marketing
5.
online word-of-mouth communication
6.
electronic word of mouth (eWOM)
7.
word-of-mouth
8.
word-of-mouth marketing
9.
co-word analysis
10.
word classes
11.
word counting
12.
word embedding
13.
word error rate
14.
word form emancipation
subject term
2
1.
Esthonian Word Company, metsatööstus
2.
Word (tarkvara)
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