Experiential technology brands for generation Y
statement of authorship
Iivi Riivits-Arkonsuo, Anu Leppiman
source
Proceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 2015
location of publication
Paris
publisher
year of publication
pages
p. 1-11 : ill
conference name, date
International Marketing Trends Conference 2015, 22-24 January, 2015
conference location
Paris, France
ISBN
978-2-9532811-2-5
notes
Bibliogr. p. 10-11
TTÜ department
language
inglise
subject term
keyword
Riivits-Arkonsuo, I., Leppiman, A. Experiential technology brands for generation Y // Proceedings of the International Marketing Trends Conference 2015 : Paris, 22-24 January, 2015. Paris : Paris-Venice Marketing Trends Asociation, 2015. p. 1-11 : ill.