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The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities

author
Kaur, Harsandaldeep
Paruthi, Mandakini
Islam, Jamid Ul
Hollebeek, Linda Desiree
statement of authorship
Harsandaldeep Kaur, Mandakini Paruthi, JamidUl Islam, Linda D. Hollebeek
source
publisher
journal volume number month
vol. 46
year of publication
pages
art. 101321, 11 p. . ill
url
ISSN
0736-5853
notes
Bibliogr.: 108 ref
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
consumer brand engagement
brand community identification
reward
brand loyalty
virtual brand community
Reserch Group
Marketing research group
Kaur, H., Paruthi, M., Islam, J., Hollebeek, L. D. The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities // Telematics and informatics (2020) vol. 46, art. 101321, 11 p. . ill. https://doi.org/10.1016/j.tele.2019.101321