Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value

statement of authorship
Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting, Bradley Wilson
publisher
journal volume number month
vol. 36, 3
year of publication
pages
p. 398–415 : ill
keyword
Pop-up ads
Ducoffe’s advertisement value model
Audio aesthetic
Visual aesthetic
Online video-gaming services
ISSN
0887-6045
notes
Bibliogr.: 147 ref
scientific publication
teaduspublikatsioon
classifier
1.1
kvartiil
Q1
TTÜ department
language
inglise
Hussain, A., Abbasi, A., Hollebeek, L. D., Schultz, C. D., Ting, D. H., Wilson, B. Videogames-as-a-service : converting freemium- to paying-users through pop-up advertisement value // Journal of services marketing (2022) vol. 36, 3, p. 398–415 : ill. https://doi.org/10.1108/JSM-05-2020-0164