Hollebeek, L. D., Kumar, V., Srivastava, R. K., Clark, M. K.

Moving the stakeholder journey forward

author

Hollebeek, Linda Desiree

Kumar, Viswanathan

Srivastava, Rajendra K.

Clark, Moira K.

statement of authorship

Linda D. Hollebeek, V. Kumar, Rajendra K. Srivastava & Moira K. Clark

source

Journal of the academy of marketing science

publisher

Springer Nature

journal volume number month

vol. 51

year of publication

2023

pages

p. 23-49

url

https://doi.org/10.1007/s11747-022-00878-3

subject term

huvigrupid

kliendid

kogemused

keyword

stakeholder journey

customer journey

stakeholder engagement

stakeholder experience

interdependence theory

ISSN

0092-0703

1552-7824

scientific publication

teaduspublikatsioon

classifier

1.1

TTÜ department

ärikorralduse instituut

language

inglise

Hollebeek, L. D., Kumar, V., Srivastava, R. K., Clark, M. K. Moving the stakeholder journey forward // Journal of the academy of marketing science (2023) vol. 51, p. 23-49. https://doi.org/10.1007/s11747-022-00878-3