Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review
author
statement of authorship
Linda D. Hollebeek, Marko Sarstedt, Choukri Menidjel, David E. Sprott, Sigitas Urbonavicius
source
Psychology & Marketing
publisher
journal volume number month
vol. 40, 6
year of publication
pages
p. 1074 - 1088
ISSN
0742-6046
Open Access
Open Access
scientific publication
teaduspublikatsioon
language
inglise
subject term
keyword
tarbijad
kaasamine
metaanalüüs
mõõtmismeetodid
customer engagement scale
scale development
theoretical rigor
classifier
kvartiil
category (general)
TTÜ department
Hollebeek, L. D., Sarstedt, M., Menidjel, C., Sprott, D. E., Urbonavicius, S. Hallmarks and potential pitfalls of customer- and consumer engagement scales: A systematic review // Psychology & Marketing (2023) vol. 40, 6, p. 1074 - 1088.